Effective Marketing Strategy
1) Luxury Handbags
The biggest factor that luxury handbag makers should keep in mind in order to success seems to be how well they have constructed the brand image in consumers’ minds. As mentioned before, in terms of conspicuous consumption, the main reason for purchasing luxurious goods is to indirectly show off their wealth and notify that they are somewhat d
attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety of brands and marketed more aggressively. Moreover, most of the off-course stores chose only to stock equipmen
From the long-term perspective, enterprise takes a risk that can lose valuable customer
the best method to attract consumer
Effective method
specially in unstable and economic situation
is depressed
1. The franchise companies try to find a way reduce unnecessary costs
to deliver a better product
2. The Fair Trade Commission have to investigate representative chick
fantastic, ugly incongruous, unpleasant, or bizarre
Environment
Neighborhood
Art works
Surrogate
March 11, 1982, LA
In 1988, first acting
American Beauty (1999)
more than 30 works
In the comic book,
Enid and Rebecca feel attracted and infatuated
Effect by Using Primary Colors
-Vivid
-Active
-Live
-Just come out of the comic
-Express Enid’s personality
attractions and a frank image which were known to the mass of people is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values of the endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this